by April Seifert | Dec 19, 2016 | Data Science
Summary: Data Science principles can be scaled to benefit any company – meeting them where they are on the analytical continuum and improving analytical rigor and sophistication. “Data Science Lite” employs all of the same skills as full-fledged Data...
by Tres Tronvold | Dec 1, 2016 | Loyalty Strategy
Whether it be collecting trading stamps, qualifying for platinum or earning a badge for completing a challenge, “Game Mechanics” have always been a cornerstone of loyalty marketing. Loyalty programs are legendary for driving seemingly “irrational” behavior. Paying...
