by Justin Royer | Mar 31, 2018 | Customer Experience, Data Science, Innovation
At Sprocket, we’re big fans of using consumer insight to fuel innovation and business growth, and we’re always pushing the envelope on methods that help organizations gain competitive insight. One method we’re seeing big returns from is analyzing...
by Justin Royer | Oct 11, 2017 | Service Design
There are many facets to service design, and that’s honestly why I love the discipline. Designing a great service involves service touch points (interactions customers have with your service in physical and digital spaces), supporting operational processes, and...
by Justin Royer | Mar 23, 2017 | Customer Experience, Data Science, Innovation
You want to know the most frequent question we receive from prospective clients? It’s something to the tune of “why the heck would you mix analytics and design?” Our inquisitive friends usually believe that mixing these two disciplines is like...
by Justin Royer | Mar 16, 2017 | Customer Experience, Service Design
tl;dr: service organizations who actually design their services are better than those that don’t. Otherwise, when crappy experiences happen to customers that happen to be service designers, they write blog posts like this and create a journey map to document the...
by Justin Royer | Feb 16, 2017 | Customer Experience, Data Science, Innovation
An old colleague of mine used to say “Many leaders think that if you surround a problem with enough data, it will just relent.” It was a provocative statement because it highlights one of the most widely believed untruths in business – the belief...
