by Justin Royer | Sep 17, 2018 | Customer Experience, Human-Centered Marketing
Hey everyone. It’s almost Q4. You know what that means. Annual budgeting! And with the annual budgeting process comes the “oh crap, what’s my plan for the next year look like” moment. Let me help you transition to the next year with confidence...
by Justin Royer | Aug 16, 2018 | Customer Experience, Human-Centered Marketing
In business school, I, like many countless other marketers, learned the “marketing framework to rule them all” – the Four P’s. If you’re unfamiliar, the P’s are: Product. The thing you’re selling. The definition of...
by Justin Royer | Apr 23, 2018 | Innovation
I’ve always been intrigued by where good ideas come from. It’s a fascination that comes from my lifelong observations that great ideas come from so many different areas and by so many different “methods”. Sometimes ideas just seem to pop out...
by Justin Royer | Apr 17, 2018 | Customer Experience, Data Science, Loyalty Strategy
I spent my formative years working in the retail industry for Golf Galaxy. It was an awesome gig because I got to cut my teeth learning what it takes to create great customer experiences in a category that people were nuts about. One of the most successful initiatives...
by Justin Royer | Apr 12, 2018 | Customer Experience, Innovation
As a startup ourselves, we Sprocketeers like to keep our fingers on the pulse of what’s going on in the startup community. Recently I attended one of our local startup showcases – Beta.MN. It’s an awesome community, and if you happen to be...
