by Justin Royer | Mar 30, 2020 | Consumer Insight, Finance and economics, Human-Centered Marketing, Innovation, Marketing
(This is the final post in a series of three.) In previous posts, I outlined a framework (the Was/Now Statement Canvas) to understand what your customers are going through during turbulent times, and how to leverage that insight into new growth ideas. Now that you...
by Justin Royer | Mar 30, 2020 | Consumer Insight, Human-Centered Marketing, Innovation
(This is the second post in a series of three.) In my last blog post, you were introduced to a framework called “Was/Now Statements” that is designed to help you gain insight on how your customer’s world has changed. In this post, I’ll be focusing on how you can...
by Justin Royer | Mar 30, 2020 | Consumer Insight, Human-Centered Marketing, Innovation, Marketing
(This is the first post in a series of three.) I don’t need to tell you that the global coronavirus pandemic is having a major impact on business. Retail stores and restaurants are shutting down. People are forced to stay in their homes. Many are losing their jobs,...
by Justin Royer | Dec 4, 2018 | Consumer Insight, Customer Experience, Data Science, Human-Centered Marketing, Innovation
Your customers are amazingly complex animals. Literally. No two are the same. They have differing needs, motivations, contexts, and preferences. Acknowledgment of this basic fact of humanity is enough to make any marketing or product leader cringe. Let’s talk about...
by Justin Royer | Oct 6, 2018 | Customer Experience, Innovation, Service Design
Growth is a tricky business because you can’t analyze your way to the future. At some point, you need to pick up your shovel and start digging. Many firms, when they realize this, “bet the farm” and put themselves in a vulnerable position. Others do nothing and hope...
by April Seifert | Jul 24, 2018 | Data Science, Innovation
As a data scientist, there is one sentence that I utter probably more often than any other sentence. First, let me set the scene for you. A client (or potential client) has identified a need or a gap in their knowledge, and they’re coming to us Sprocketeers to get...
