by Justin Royer | Dec 4, 2018 | Consumer Insight, Customer Experience, Data Science, Human-Centered Marketing, Innovation
Your customers are amazingly complex animals. Literally. No two are the same. They have differing needs, motivations, contexts, and preferences. Acknowledgment of this basic fact of humanity is enough to make any marketing or product leader cringe. Let’s talk about...
by Justin Royer | Oct 6, 2018 | Customer Experience, Innovation, Service Design
Growth is a tricky business because you can’t analyze your way to the future. At some point, you need to pick up your shovel and start digging. Many firms, when they realize this, “bet the farm” and put themselves in a vulnerable position. Others do nothing and hope...
by April Seifert | Jul 24, 2018 | Data Science, Innovation
As a data scientist, there is one sentence that I utter probably more often than any other sentence. First, let me set the scene for you. A client (or potential client) has identified a need or a gap in their knowledge, and they’re coming to us Sprocketeers to get...
by Justin Royer | Apr 23, 2018 | Innovation
I’ve always been intrigued by where good ideas come from. It’s a fascination that comes from my lifelong observations that great ideas come from so many different areas and by so many different “methods”. Sometimes ideas just seem to pop out...
by Justin Royer | Apr 12, 2018 | Customer Experience, Innovation
As a startup ourselves, we Sprocketeers like to keep our fingers on the pulse of what’s going on in the startup community. Recently I attended one of our local startup showcases – Beta.MN. It’s an awesome community, and if you happen to be...
by Justin Royer | Mar 31, 2018 | Customer Experience, Data Science, Innovation
At Sprocket, we’re big fans of using consumer insight to fuel innovation and business growth, and we’re always pushing the envelope on methods that help organizations gain competitive insight. One method we’re seeing big returns from is analyzing...
