Start growing your business with existing customers.
Download some tools.
Experiment and Learn Tool
We’ve created a handy one-pager and accompanying digital tool (PDF and Microsoft Excel template; tips on using them here) to help you define and track experiments and start moving toward growth by experimentation today.
DOWNLOAD NOW (no email required) –> PDF and Excel template.
5 Principles: Using Data Science to Create Great Experiences
At Sprocket, we live and die by 5 principles that shape how we use data science to create better experiences. We’ve created a handy one pager to give you detailed tips and tricks. (If you want more details, check out our free webinar on the same topic.)
DOWNLOAD NOW (no email required) –> PDF
Get free ideas.
We know everyone could use a thinking buddy on the road to innovation and growth. That’s why we’d like to give you a taste of what it’s like to work with Sprocket – at no risk or cost to you. Simply give us a problem and a good timeframe to schedule a session. We’ll contact you, get something on the books, and take it from there.
Skim some smarts.
“We don’t have access to actionable data!”
Be honest, how many times have you or someone else in your organization said the following: “We have all of this data, but nothing is actionable!” “We’re suffering from ‘analysis paralysis;’ we need to take action.” “We lack the data / tools / talent...
read moreDesign your marketing plan and start seeing results
Hey everyone. It's almost Q4. You know what that means. Annual budgeting! And with the annual budgeting process comes the "oh crap, what's my plan for the next year look like" moment. Let me help you transition to the next year with confidence and some...
read moreWanna grow? Understand your customers.
Feel like there is gold in the hills of customer understanding? Disappointed that you don’t have solid insights to base growth strategies on? You’re not alone. This article provides some solid tips to get you started.
read moreAccidental Beneficiaries Ate My Lunch
One of the key challenges in designing a loyalty program or any type of promotion is to avoid rewarding behavior that would have occurred anyway. We use the phrase “accidental beneficiaries” to describe rewarding existing behaviors. The cost of rewarding existing behavior is easily underestimated or overlooked in designing and assessing promotional initiatives.
read moreWhat can service design do for my business?
Sprocket recently attended the annual Service Design Global Conference in Dublin – a collection of more than 800 professionals from around the world that focus on this black magic. While amazingly popular in Europe, it's just getting started in the US. ...
read moreThe Missing Link in Your LTV Calculation
It’s time to expand our thinking around customer LTV. It’s time to start thinking about the massive value that customer data can provide for your company, and putting that data to use to capture that value!
read moreThe Loyalty Program “Molecule”
Platform thinking casts the loyalty program as part of something larger. It’s the nucleus of the loyalty molecule.
read moreGet growing with experiments
Growth is a tricky business because you can’t analyze your way to the future. At some point, you need to pick up your shovel and start digging. Many firms, when they realize this, “bet the farm” and put themselves in a vulnerable position. Others do...
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