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The road to growth begins with a firm understanding of who your customers are. Download this tool today and start defining your customers using our four critical dimensions.
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Data Science & CX
At Sprocket, we live and die by 5 principles that shape how we use data science to create better experiences. We’ve created a handy one pager to give you detailed tips and tricks.
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We know everyone could use a thinking buddy on the road to innovation and growth. That’s why we’d like to give you a taste of what it’s like to work with Sprocket – at no risk or cost to you. Simply give us a problem and a good timeframe to schedule a session. We’ll contact you, get something on the books, and take it from there.
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CASE STUDY: How the Timing of Small Details in Your Customer Journey Creates BIG Impact for Customer Retention
Key moments in your customer’s journey are a powerful opportunity for you to surprise and delight in order to grow your customer value.read more
Join the team at Sprocket at the 2019 Rev Leadership Conference in Minneapolis, MN and learn how to turn data into a better customer experience.read more
As marketers, we’re often extremely focused on bringing new customers into the fold. And let me tell you there’s nothing wrong with that. In fact, it’s entirely necessary, especially during certain stages of your business lifecycle.
But here’s the deal – you’re most certainly leaving value on the table with customers that you already have.read more
Most of us probably realize that there is incredible power in predictive models and machine learning models. These models can help predict our customers’ future behavior before it happens, create individualized customer experiences, and help us connect to our customers on a deeper level.
However, did you know that every predictive model comes with its own set of trade-offs? That’s right, many times, by maximizing predictive accuracy in one area, you can actually increase your error in another area.
Read on to learn how to balance these trade-offs and take advantage of predictive modeling.read more
Feel like there is gold in the hills of customer understanding? Disappointed that you don’t have solid insights to base growth strategies on? You’re not alone. This article provides some solid tips to get you started.read more
Sprocket recently attended the annual Service Design Global Conference in Dublin – a collection of more than 800 professionals from around the world that focus on this black magic. While amazingly popular in Europe, it's just getting started in the US. ...read more