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Data Science & CX
At Sprocket, we live and die by 5 principles that shape how we use data science to create better experiences. We’ve created a handy one pager to give you detailed tips and tricks.
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Platform thinking casts the loyalty program as part of something larger. It’s the nucleus of the loyalty molecule.read more
Growth is a tricky business because you can’t analyze your way to the future. At some point, you need to pick up your shovel and start digging. Many firms, when they realize this, “bet the farm” and put themselves in a vulnerable position. Others do...read more
Be honest, how many times have you or someone else in your organization said the following: “We have all of this data, but nothing is actionable!” “We’re suffering from ‘analysis paralysis;’ we need to take action.” “We lack the data / tools / talent...read more
Hey everyone. It's almost Q4. You know what that means. Annual budgeting! And with the annual budgeting process comes the "oh crap, what's my plan for the next year look like" moment. Let me help you transition to the next year with confidence and some...read more
In business school, I, like many countless other marketers, learned the "marketing framework to rule them all" - the Four P's. If you're unfamiliar, the P's are: Product. The thing you're selling. The definition of "product" stretches to include services,...read more
As a data scientist, there is one sentence that I utter probably more often than any other sentence. First, let me set the scene for you. A client (or potential client) has identified a need or a gap in their knowledge, and they’re coming to us Sprocketeers to get...read more