We help companies grow using insight from their customers.

You know your customers represent a gold mine of value to your business.

But plenty of data with few insights are holding you back.

As someone charged with growing customer value, that can be unsettling.

We get it.

Our proprietary Insight & Imagination framework blends data science, design, and economics to help you gain customer insight, develop growth initiatives, and get on the pathway to new revenue.


Our proprietary people-first mixed-method approach and unwavering business focus will help you connect the dots and get actionable customer insight.


Customer Segmentation / Personas
Journey Maps
Predictive Modeling


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Time to make the magic happen. Sprocket helps you turn insight into new growth opportunities and prepares you to scale for a bright future.


Value Proposition Design
Innovation Workshops
Experience Design


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Quantify the impact of your current customer initiatives. Focus future efforts by knowing which initiatives make you money and which don’t.


Financial Analysis
Initiative Prioritization
Experiment Development


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“I was impressed with how Sprocket merged data, economics, and creativity in a unique way that lead to a collection of valuable insights and a refined strategic direction. They’re wonderful and fun thought leaders; a great extension to our team.”

Andrea Krohnberg

Senior Director of Member Engagement, YMCA Twin Cities

We’ve been helping great companies grow customer value.

Let’s do this.

Not ready to schedule your free growth consultation?  Here are some additional options.