Minnesota Vikings

Minnesota Vikings

Sprocket’s Full-Stack Fan Profiling Method helps the Minnesota Vikings create personalized relationships with their different fan groups.   ABOUT THE MINNESOTA VIKINGS Known for their Purple People Eaters and the SKOL chant, the Minnesota Vikings are an NFL...
Ragnar Relay

Ragnar Relay

Sprocket’s analytical chops and human-centered approach helped Ragnar Relay better predict future race attendance to better align resources.   ABOUT RAGNAR RELAY The idea to run an overnight 24+ hour running relay across the mountains of Utah was a lifelong...
Webroot

Webroot

Blending personal interviews and online review analysis allowed Webroot to gain better customer understanding and more focused marketing efforts.   ABOUT WEBROOT Webroot is the modern solution to today’s advanced cyber threats. As the first to harness the cloud...
STANCE Socks

STANCE Socks

Sprocket used quantitative research and machine learning to turn STANCE personas into actionable customer segments.   ABOUT STANCE When other apparel brands zig, Stance zags. The founders at Stance saw apparel categories (socks and underwear) that had been ignored,...