A designer and a data scientist walk into a bar…

People always ask us how Sprocket began, and as it turns out, that’s how it happened. A simple meet-and-greet sparked a partnership between unlikely nerds that created the magic that is Sprocket.

We combine the elegance of customer-centric design with the intelligence of data science to create insights and experiences that keep customers coming back and grow your bottom line. Essentially:


We help companies grow using insight

from their customers.


Whether you want to gain additional value from your current set of products and services or you’re ready to branch out into uncharted waters, the sweet-spot that sits at the intersection of our respective super powers means we’ve got you covered.

Meet your Sprocketeers.

April Seifert

Data Scientist & Social Psychologist

I believe in making informed decisions and taking calculated risks. That is why I have devoted my career to research and data analysis – it is what provides the competitive advantage to move forward intelligently….and win.

Justin Royer

Researcher & Experience Designer

I design strategies and experiences that customers want and that businesses can execute and profit from. I’m a huge fan of using machine learning and human creativity to design better services. I’m also a fan of the Oxford comma.

“The Sprocket crew is fun to work with. They take the work seriously, but not themselves.”


Rich Wang

Director of Analytics, Minnesota Vikings

Give us a shout. We’d love to turn with you.