We’ve been thinking.
Growth is a tricky business because you can’t analyze your way to the future. At some point, you need to pick up your shovel and start digging. Many firms, when they realize this, “bet the farm” and put themselves in a vulnerable position. Others do...
Food pricing at The Masters golf tournament makes no sense – unless you put your behavioral science hat on and think about why Augusta National may be doing what they’re doing.
Join the team at Sprocket at the 2019 Rev Leadership Conference in Minneapolis, MN and learn how to turn data into a better customer experience.
Domino’s gives you points for taking pics of ANY pizza. Crazy? Crazy smart we think.
As marketers, we’re often extremely focused on bringing new customers into the fold. And let me tell you there’s nothing wrong with that. In fact, it’s entirely necessary, especially during certain stages of your business lifecycle.
But here’s the deal – you’re most certainly leaving value on the table with customers that you already have.
Every loyalty program manager should be wrestling incrementality. But be ready for a tough battle. The questions are formidable. How much of the behavior in the program is incremental? What’s that behavior worth? Which members exhibit incremental behavior and what motivates them?
While not an easy pin fall – wrestling with incremenatly is a winnable match. By combing clever analysis tied to the use cases for incremental behavior with a mixed method approach using both quantitative and qualitative analysis, incrementality can be wrestled to the mat.