We’ve been thinking.
When you can’t focus on revenue, focus on relevance. The smartest and savviest professionals and business-owners are using this time of uncertainty and fear to increase their relevance with their customers. They’re connecting with their customers on a basic, human level and building rapport and connection that only deep emotion and shared experience can.
Ariana’s latest song, 7 Rings, gives us a good lesson in customer journeys and how you can use her four phases to create better experiences.
CASE STUDY: How the Timing of Small Details in Your Customer Journey Creates BIG Impact for Customer Retention
Key moments in your customer’s journey are a powerful opportunity for you to surprise and delight in order to grow your customer value.
Join the team at Sprocket at the 2019 Rev Leadership Conference in Minneapolis, MN and learn how to turn data into a better customer experience.
As marketers, we’re often extremely focused on bringing new customers into the fold. And let me tell you there’s nothing wrong with that. In fact, it’s entirely necessary, especially during certain stages of your business lifecycle.
But here’s the deal – you’re most certainly leaving value on the table with customers that you already have.