We’ve been thinking.


When you can’t focus on revenue, focus on RELEVANCE.

When you can’t focus on revenue, focus on relevance. The smartest and savviest professionals and business-owners are using this time of uncertainty and fear to increase their relevance with their customers. They’re connecting with their customers on a basic, human level and building rapport and connection that only deep emotion and shared experience can.  

5 ways marketers leave customer value on the table (and what to do about it)

As marketers, we’re often extremely focused on bringing new customers into the fold. And let me tell you there’s nothing wrong with that. In fact, it’s entirely necessary, especially during certain stages of your business lifecycle.

But here’s the deal – you’re most certainly leaving value on the table with customers that you already have.