We’ve been thinking.
Ariana’s latest song, 7 Rings, gives us a good lesson in customer journeys and how you can use her four phases to create better experiences.
CASE STUDY: How the Timing of Small Details in Your Customer Journey Creates BIG Impact for Customer Retention
Key moments in your customer’s journey are a powerful opportunity for you to surprise and delight in order to grow your customer value.
Join the team at Sprocket at the 2019 Rev Leadership Conference in Minneapolis, MN and learn how to turn data into a better customer experience.
As marketers, we’re often extremely focused on bringing new customers into the fold. And let me tell you there’s nothing wrong with that. In fact, it’s entirely necessary, especially during certain stages of your business lifecycle.
But here’s the deal – you’re most certainly leaving value on the table with customers that you already have.
Most of us probably realize that there is incredible power in predictive models and machine learning models. These models can help predict our customers’ future behavior before it happens, create individualized customer experiences, and help us connect to our customers on a deeper level.
However, did you know that every predictive model comes with its own set of trade-offs? That’s right, many times, by maximizing predictive accuracy in one area, you can actually increase your error in another area.
Read on to learn how to balance these trade-offs and take advantage of predictive modeling.